Ecommerce Website design is constantly growing
with time. Every year, fresh concepts and ideas are being established. User
patterns are changing, various concepts that were once ignored are now rising
in importance in order to make sure that customers have the best shopping
experience, designers want to constantly reconsider their design. Whether
you’re a designer or an e-commerce website owner, you can’t get left behind.
Here are some of the important factors
1. Importance of Mobile
In the earlier, web design focused on being
responsive and adaptive. Designers had to build desktop web pages that can
simply be used for a wide range of mobile devices (tablets, smartphones,
iPads). Now, the tides have twisted. A vast percentage of online shoppers
desire using mobiles for shopping. So the companies had to shift their focus to
make sure they’re making the most out of their business potential.
That is designers have to build e-commercewebsites for mobile-first then only need to adjust them for larger screens. For
us who like to use our desktops to shop, this means we’ll see more
mobile-friendly features on many e-commerce website themes such as long
scrolling pages, card-like layouts, and finger-friendly icons.
2. Design with Animations
This year we can observe more sites using
animations as well as infographic videos etc innovative ideas that will help
shoppers to navigate quickly with just a simple swap or tap.
On the homepage, we shall see more infographic
videos or GIFs in which we found images with small, repeating animations.
They’re created in GIF format but unlike the gifts we know, they come in a more
slight form. They usually appear as homepage banners & background images,
& are displayed to give life to the boring sites.
3. Prestigious Colors
If the past few years were all about
minimalism and the white space, this year’s latest trends will have designers
experiment bolder bright colors that will make a website pop. Colors are not
only for aesthetics, in design they are used to connect with customers. In
e-commerce, the intelligent use of colors might help to convey messages &
will bring a more positive shopping experience.
The days of monochromatic websites are gone.
In 2018, we saw more eye-catching websites with colorful homepages. In terms of
texture, more websites will be clad in striking colors, paired with neutral
backgrounds & big typography, letters with highlights, and interesting
navigational aids.
4. Chatbots
The evolution of these digital assistants will
help businesses bring innovative ways to serve their valued customers. Chatbots
are primarily built to answer customer queries about products and their usages.
But they can also be tweaked to do more. Some chatbots are designed to give
customers the best shopping experience by offering discount codes and
delivering shipping notifications. Today, many e-commerce designers and
e-commerce platforms are introducing chatbots to their platforms.
5. Genuine Photography
A picture tells a thousand words, that’s why
it’s important to select beautiful high-quality pictures for your brand. Lots
of companies will start hiring professional photographers to offer reliable
images. Large images will not only be exhibited on the homepage but also for
inner product pages as well. Stock images will be used less since brands want
to sell their stories and products more effectively.
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